Seo tips and tricks

I saw on 7search that last month in the SEO keyword niche the term "seo tip" is the most sought after search term. Their search volumes match google's volumes so they are for real one of the best keyword research pages on the net, and free. (That in itself is worth a 'seo tip of the month' article)

seo tip of the month

I wrote a post on my main blog called 'seo tricks', but I decided to rewrite it so now it contains the keywords 'seo tip' in stead of 'seo trick'.

As there are 16.000 searches each month on seo tip and none on seo trick, intelligence says 'rephrase the post keys' and increase the match on an existing search pattern, especially if the post isnt' about the main site keywords.

relevance to search

Google check logical pattern matches. To gain a maximum relevance to a search pattern in google offer a clear on-site and off-site path to your content :

on-site optimization

If your content is a piece on [keyword], then make sure the following items contain literally the text [keyword] :

URL domain and filename
META description
META keywords
Headlines H1, H2
Text

Offer your content to Google that way and google can drill down in a straight line to your content on that [keyword[, then you'll score the full 100% match.

Like any normal book, if the cover mentions [keyword] I go look and see a chapther on [keyword], then in the chapter I see a headline on [keyword] with a bold text [keyword], then I can find what I want in one go.

off-site optimization

The same way you offer a 'path' inside the domain, offer it from the outside, make sure the file that has the content gets some links with the keywords in the anchor pointing to the page.

Put a support article or review in a blog and submit these pages to Google or Yahoo. The spiders come crawl, follow the link and go straight for the content. Don't forget to add the 'title' attribute to the link ;)

If for instance I write a page "seo trick" on my main blog, I'd write some support pages on secondary blogs and make sure the entire network logically points to the page I want to be the 'winning proposal' for the search engine result page. Too bad I didnt put 'tips' in the url, but hey, one learns along the way.

gaining relevance by assigning it

I sometimes wonder if offering links off the page (even if on 'nofollow') to related content makes the page more relevant to a search as estimated by Google.

If so, that would imply Google value both the path in and out of the page and you'd gain relevance by assigning it to other resources. If a user Google send to your site do not find what they are looking for, they can click to a site you judged as relevant, an expert author opinion has an enormous added value when you are looking for something.

I'm still not sure about that as ranking factor for relevance to a search pattern.

capitalizing on other's efforts

Judo and other martial arts indicate the path to victory is using your oppoents efforts. Even though they might be against you, if you learn to use them to your advantage you are always stronger. If you can gain relevance to a search pattern by a mere link to a full resource, you capitalize on others efforts, which is the superior way to achieve.

I saw a brilliant example of that on seobook.com which rank front page on 'anchor title attribute value'. It only has a link on a page with that as anchor text, pointing to a webmaster forum thread about the value of a link title attribute.

As Google follow the links, the seobook.com page is marked as 'relevant' and as the site page has a higher rank, it ranks way above the webmaster-forum thread in google on the result page, without even having one actual line of content on it.

Interesting.

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If you write from multiple indexed blogs, you can 'force' Google's hand a bit and have the spiders find your content.