Link building

Link building plays an important part in Search Engine Optimization (SEO) of any website. Links are a crucial criteria in search engine algorithms, and your website’s rankings for various keywords depend to a certain extent on the link popularity of your website.

Link exchange with websites in your area of business also helps you attract more targeted audience to your website and thus increase sales. And moreover link building campaign is cost effective compared to other forms of advertising and results can be tracked easily.

One of my favorites is the 'editorial/review', where you write a rather elaborate comment on someone's work, and try to get a trackback to one of their pages, and if they accept it and the page does rank, some if it goes your way. ompare the value of a link to the effort you spend acquiring it. The estimated value of a link from a PR3 page is $9,-/month, $100,-/year.