InLinks paid links service sparks debate

Chris Crum |
Staff Writer WebProNews

And the Gloves Come Off...

Quite a storm of debate has erupted over a new service called
InLinks - essentially a paid text link service that allegedly
makes it hard for Google (and other search engines) to detect them.
And mouths of Internet marketers begin to salivate.

The debate has basically turned into Matt Cutts vs. the "Yeah,
let's stick it to Google" crowd. .As far as I can tell, this
started with TechCrunch reporting on InLinks, which prompted Matt
Cutts to send them an email from which the following is a sample:

Google has been very clear that selling such links that pass
PageRank is a violation of our quality guidelines. Other search
engines have said similar things. The Federal Trade Commission
(FTC) has also given unambiguous guidance on this subject in the
recent PDF where
they said "Consumers who endorse and recommend products on their
blogs or other sites for consideration should do so within the
boundaries set forth in the FTC Guides Concerning Use of
Endorsements and Testimonials in Advertising and the FTC's
guidance on word of mouth marketing," as well as "To date, in
response to this concern, the FTC has advised that search engines
need to disclose clearly and conspicuously if the ranking or other
presentation of search results is a function of paid placement,
and, similarly, that consumers who are paid to engage in word-of-
mouth marketing must disclose that fact to recipients of their
messages.

From Inlinks :

Blogger Benefits

• Ads that are easy on the eyes. Sell in content ads without the annoying pop up!



• Predictable revenue. Get paid a flat rate per month per ad sold.



• Full editorial control. Approve or deny ads as they are sold or allow us to control.



• Blog friendly. Install our simple plugin and we take care of the rest. Just sit back and collect your monthly earnings.
  

_
Plugins are available for MovableType, Wordpress and Drupal

my opinion:
as long as it ain't down, it's up, Sparky.

index my ****ing page

Google are demonizing my single page subdomain. No matter what I do Google refuse to index the page, by now that one page has 80 backlinks and is listed in yahoo and msn, but Google still will not index the page.

It's a genuine toolpage where you can fill in a sitemap url and it shows the pagerank of every url. Nice tool, the only one of it's kind on the net.

So this is yet another attempt to *finally* get Google to index the damn page.

A while back some used wildcard subdomains and made sites with myriads of subdomains with a only a page linking back to the main domain, which gained an enormous pagerank in no time. Until Google put a filter on that sort of things or something.
Maybe if I remove the link to the main domain google finally index the thing.

First I go try this, then I go try that and keep what works for me.

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update 06-10
okay,
it worked,
page indexed.
halleluja blogspot,
brilliant for stuffing pages up the Google indices.

the seo supremacy

my cut and paste content blog on loopbaanadvies over at wordpress.com went to PR4 yesterday from zilch.

It has 30 pages and 20 backlinks :)

I am gonna do that again with a blog on php xml rpc.

I actually want a remote control blog-farm to wire the sixapart blog-pipe into, and spawn enormous amounts of pages with nice content and links. 40.000 posts a day, maybe 2.000 are usable based on a last test of the pipe. That's still a half a million pages a year, more than enough to develop a brutal seo tool.

I am gonna cram all the interim results on that blog, hopefully as side effect i'll get a nice PR3 wordpress.com blog.

Keep you posted ;)

Seo tips and tricks

I saw on 7search that last month in the SEO keyword niche the term "seo tip" is the most sought after search term. Their search volumes match google's volumes so they are for real one of the best keyword research pages on the net, and free. (That in itself is worth a 'seo tip of the month' article)

seo tip of the month

I wrote a post on my main blog called 'seo tricks', but I decided to rewrite it so now it contains the keywords 'seo tip' in stead of 'seo trick'.

As there are 16.000 searches each month on seo tip and none on seo trick, intelligence says 'rephrase the post keys' and increase the match on an existing search pattern, especially if the post isnt' about the main site keywords.

relevance to search

Google check logical pattern matches. To gain a maximum relevance to a search pattern in google offer a clear on-site and off-site path to your content :

on-site optimization

If your content is a piece on [keyword], then make sure the following items contain literally the text [keyword] :

URL domain and filename
META description
META keywords
Headlines H1, H2
Text

Offer your content to Google that way and google can drill down in a straight line to your content on that [keyword[, then you'll score the full 100% match.

Like any normal book, if the cover mentions [keyword] I go look and see a chapther on [keyword], then in the chapter I see a headline on [keyword] with a bold text [keyword], then I can find what I want in one go.

off-site optimization

The same way you offer a 'path' inside the domain, offer it from the outside, make sure the file that has the content gets some links with the keywords in the anchor pointing to the page.

Put a support article or review in a blog and submit these pages to Google or Yahoo. The spiders come crawl, follow the link and go straight for the content. Don't forget to add the 'title' attribute to the link ;)

If for instance I write a page "seo trick" on my main blog, I'd write some support pages on secondary blogs and make sure the entire network logically points to the page I want to be the 'winning proposal' for the search engine result page. Too bad I didnt put 'tips' in the url, but hey, one learns along the way.

gaining relevance by assigning it

I sometimes wonder if offering links off the page (even if on 'nofollow') to related content makes the page more relevant to a search as estimated by Google.

If so, that would imply Google value both the path in and out of the page and you'd gain relevance by assigning it to other resources. If a user Google send to your site do not find what they are looking for, they can click to a site you judged as relevant, an expert author opinion has an enormous added value when you are looking for something.

I'm still not sure about that as ranking factor for relevance to a search pattern.

capitalizing on other's efforts

Judo and other martial arts indicate the path to victory is using your oppoents efforts. Even though they might be against you, if you learn to use them to your advantage you are always stronger. If you can gain relevance to a search pattern by a mere link to a full resource, you capitalize on others efforts, which is the superior way to achieve.

I saw a brilliant example of that on seobook.com which rank front page on 'anchor title attribute value'. It only has a link on a page with that as anchor text, pointing to a webmaster forum thread about the value of a link title attribute.

As Google follow the links, the seobook.com page is marked as 'relevant' and as the site page has a higher rank, it ranks way above the webmaster-forum thread in google on the result page, without even having one actual line of content on it.

Interesting.

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If you write from multiple indexed blogs, you can 'force' Google's hand a bit and have the spiders find your content.

magpie rss demo

Magpie takes a naive, and inclusive approach. Absolutely non-validating, as long as the RSS feed is well formed, Magpie will cheerfully parse new, and never before seen tags in your RSS feeds.

This makes it very simple support the varied versions of RSS simply, but forces the consumer of a RSS feed to be cognizant of how it is structured.(at least if you want to do something fancy)

Magpie parses a RSS feed into a simple object, with 4 fields: channel, items, image, and textinput.

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I found an online demo at scripps of the MagPie Rss parser, just fill in your url and press the "parse rss" button and it returns the entire structure and content of the feed. Then you can see what your rss feed actually looks like.

PressMark delicious social bookmarking clone

Well I installed Pligg but it just don't have what you want a nice backend like wordpress so what do I come across : an article on Pressmark, a social bookmarking Wordpress fork (free, open source, easy ;) Ha !

PressMark delicious clone is a highly customized version of the popular WordPress cms system that functions as a social bookmarking site like del.icio.us. Delicious clone scripts like GetBoo and Scuttle have been in existence for a while but neither of these systems can offer the security or expandability of a WordPress based system. PressMark is a simple social bookmarking solution and is ideal for beginners.

hub : Pressmark Social Bookmarking using Wordpress

Qassia : cool tool

Qassia, the most amazing resource ever. Wanna join Qassia? All you need to do is click on "Sign Up".

Qassia is fantastic because you get credit for sharing your intelligence. The more credit you earn, the better your websites will rank. And you get a backlink to your website for every intel you add - only Qassia gives you unlimited quality backlinks.

Last but not least, Qassia also has the best ad revenue sharing system on the Internet, so in effect you get paid for promoting your websites. Qassia rocks!

The more people join Qassia, the more everyone will benefit, so give Qassia a spin. Signing up takes less than a minute, so you've got nothing to lose. See ya around!

So what's Qassia about ?

The concept of the site is interesting. I get brownie points for anyone that registers through my profile, and can earn some more adding content and reviewing other content added. The total brownie points decides my rank in the site.

The strong point : I can add content of other domains with a backlink to their resource through my profile so I can blog reviews through it (and possibly sell backlinks, although your content is reviewed)

why doesn't it rock ?

It's shortsighted. For a step beyond Digg it works fine, but they miss the mark. If you slightly changed the concept and added an 'exchange market' to transfer brownie points between profiles, and had it list content on multiple domains (where your brownie points decide what pagerank class domain you are listed on) you'd have one killer seo tool.

secret codes (how to hack a captcha)

I noticed one post on 'codes' contain the term 'secret codes' and attracts a lot of traffic... want some real secret codes ? How to hack a Captcha : blackhat programs !

Even if you don't use that sort of backlink generating tricks, it is still a worth while read. If you have a good virus-scanner and malware remover, go find the Bag of Goodies....

I personally strongly discourage you to do bad things :)

Link building

Link building plays an important part in Search Engine Optimization (SEO) of any website. Links are a crucial criteria in search engine algorithms, and your website’s rankings for various keywords depend to a certain extent on the link popularity of your website.

Link exchange with websites in your area of business also helps you attract more targeted audience to your website and thus increase sales. And moreover link building campaign is cost effective compared to other forms of advertising and results can be tracked easily.

One of my favorites is the 'editorial/review', where you write a rather elaborate comment on someone's work, and try to get a trackback to one of their pages, and if they accept it and the page does rank, some if it goes your way. ompare the value of a link to the effort you spend acquiring it. The estimated value of a link from a PR3 page is $9,-/month, $100,-/year.