the Sarah Palin Doodles

TNR senior editor Noam Scheiber says :

Toward the end of our interview, Chase brought out a box of odds and ends she'd saved from that campaign and emptied it onto her kitchen table. Buried in the pile of material were various pictures, mailings, correspondences, newspaper clippings--and this page of doodling. Chase didn't remember a ton about it, but did tell me it had been written on the back of a budget document, which (she seemed to think) had been distributed at a Wasilla city council meeting.

Chase is the person who gave me the doodle sheet and she had this to say about its origins:

That [the doodles] was the first document she [Palin] gave me when she first came over and talked to me about managing her campaign. She wanted me to turn it into a poster. It was like, "Uh-uh. This is like a circus ad." There was so much in it. What I did was sit down with her and I pulled out different components. And we--I told her we needed to brainstorm the total campaign. We needed a slogan, we needed to devise the look, the image. We needed all of that information. We sat down and started talking from that point. That’s where we came up with "energetic, positive, determined." I developed actually a few different types of pieces. I would take, for example, "You would be my boss" and we'd have a postcard. Essentially, this [the doodles] is all she had. She walked over, handed it to me ... a "flyer" was what she called it. It was like: "Uh-uh. No way. It wouldn’t be effective."

Chase then e-mailed Noam Scheiber later in the night--after some more digging--to append the following:

There were two initial documents--Sarah's draft flyer layout [the doodles] and this two page document--that Sarah brought over to me when I agreed to work on her campaign.

source : The New Republic