What is SERP?

Re: What is SERP?
...the spot your site's page gets on the google result page is part decided on keyword matches (page url, page title, page keywords, and text titles and text itself) and part on the assigned value indicated by links to the page, either from inside the domain or outside, that doesn't matter.

the match on the search phrase decides if you are on the result list, and the sum value passed through links to the file roughly decides the rank on the result list in google...[other...][webmasterforums.com]
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